4 Ways Smartphones Are Changing Consumer Shopping Behavior

4 Ways Smartphones Are Changing Consumer Shopping Behavior Two-thirds of smartphone or tablet owners have used their devices to make purchases and more than 80% have used them to help in the purchase decision, according to the new L.E.K. Consulting Mobile Commerce Survey. The survey also found that 39% actually make purchases with their handheld devices at least every month (excluding music and video downloads), with 60% using smart phones to research purchases each month in a variety of ways. L.E.K. divides these two groups into...

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4 questions to ask before developing a mobile app - iMediaConnection.com (4)

4 questions to ask before developing a mobile app - iMediaConnection.com 4. Could this be perceived as a junk app? App stores' approval policies have recently come under fire, with users wondering why certain apps are not approved for distribution, while others are deemed worthy with no red tape. Marketers, consumers, and smartphone companies alike want to avoid cluttering...

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4 questions to ask before developing a mobile app - iMediaConnection.com (3)

4 questions to ask before developing a mobile app - iMediaConnection.com 2. What is the best delivery platform? While considering the unique needs of your audience, remember to also think about the device best suited for your brand's mobile experience. Broad-stroke decisions are easy to make based on overall market share within the smartphone lineup, but with the arrival...

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4 questions to ask before developing a mobile app - iMediaConnection.com (2)

4 questions to ask before developing a mobile app - iMediaConnection.com Here are four questions to ask yourself when considering mobile application development: 1. Should I app? Identify the unique value a mobile application would provide for your audience. Our relationship with our audience has clearly changed. As marketers, we no longer create one carefully constructed...

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4 questions to ask before developing a mobile app - iMediaConnection.com (1)

 4 questions to ask before developing a mobile app - iMediaConnection.com More than one-fifth of the people on Earth now own a smartphone. The rate of smartphone adoption is increasing at an extraordinary pace, bringing with it a crop of users eager to download mobile applications -- and lots of them. The average iPhone user has downloaded an astounding 37 apps onto...

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How to integrate mobile into all your campaigns - iMediaConnection.com (2)

How to integrate mobile into all your campaigns - iMediaConnection.com Untethered: reaching the consumer on-the-goMobile marketing solutions also provide a digital platform that can easily complement and enrich desktop digital campaigns with the ability to extend digital marketing activities into the real world. Mobile marketing tactics can work hand-in-hand with digital...

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How to integrate mobile into all your campaigns - iMediaConnection.com (1)

How to integrate mobile into all your campaigns - iMediaConnection.com As mobile continues to emerge as an increasingly important marketing channel, marketers are facing a new set of challenges and opportunities in the struggle to find the most effective means for engaging consumers on their mobile phones. To date, mobile marketing has been regarded as a stand-alone...

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MediaPost Publications Cable TV Apps Latest Challenge For MobiTV 04/18/2011

MediaPost Publications Cable TV Apps Latest Challenge For MobiTV 04/18/2011 Cable operators and networks have been wrangling lately over rights for the streaming of live TV over iPad apps. Both Time Warner Cable and Cablevision have riled cable TV channels with new apps that their respective customers can use to watch a range of programming on the Apple tablet from anywhere...

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MediaPost Publications Tell The IAB What You're Spending In Mobile 04/15/2011

MediaPost Publications Tell The IAB What You're Spending In Mobile 04/15/2011 The IAB for the first time included an estimate of mobile ad spending in its annual report of online ad revenue, signaling a new level of recognition for the medium. That step followed the IAB's creating a Mobile Marketing Center of Excellence in December, to help encourage the growth of...

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MediaPost Publications Nokia's Quixotic 'Astound' Campaign 04/11/2011

MediaPost Publications Nokia's Quixotic 'Astound' Campaign 04/11/2011 After years of falling behind and out of the U.S. smartphone race, Nokia is finally making abig advertising pushbehind a new device-the modestly named Astound. The Affordable might be a better name for the phone since it retails for $80 (after a $50 mail-in rebate with a two-year contract via T-Mobile)...

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